In the digital age, copywriting is now one of the most thrilling, in-demand careers. Businesses of all types need effective How to Get a Job as a copywriters to advertise their products, engage audiences, and build strong brands through compelling copy on websites, social media ads, and emails. The best part? You don’t need a fancy degree to begin. However, you must have a love for writing, a creative spirit, and a clear plan in mind for how to get a job as a copywriter and land your very first client.
The work of a copywriter extends beyond writing alone; it involves creating compelling content that helps motivate individuals to act through purchasing a product, subscribing to a newsletter, or clicking a link. To learn how to Get a Job as a copywriter, you must begin by realizing that each piece of writing has a very specific reason behind it, a reason that can be linked to positive outcomes, such as increasing sales or gaining customer confidence. Since millions of brands are fighting it out online, companies require mighty words to be conspicuous and draw attention and this has resulted in a huge demand to hire skilled copywriters.
This demand can open up endless possibilities, whether you prefer to work remotely, freelance and get a full-time job. Being aware of the methods that you can use to secure a job writing copies provides you with an advantage when it comes to this developing field. When you learn how to write a copy that appeals to readers and turns them into loyal customers, you won’t simply be turning a career, you will develop a skill set that will allow you freedom, flexibility and long-term success.
Know What It Means to be a Copywriter
You need to know what the profession of copywriting is like before you can determine how to pursue a career in it. When I began I believed that copywriting was nothing more than creative writing. Soon I came to know that it is far more than that.
A copywriter writes something that is persuasive, sells, or inspires. How to Get a Job as a copywriter is not an author or journalist, but instead judged by performance, such as sales, sign-ups, or conversions.
Common Copywriting Projects:
- Conversion-driven copy on the site.
- SEO optimized blog articles.
- Ads on social media and captions.
- Newsletters and email marketing campaigns.
- Sales product descriptions.
- Landing pages and sales funnels.
- Branding taglines and slogans.
Lesson I learned early:
The goal of copywriting isn’t to sound clever—it’s to connect with your audience and move them to act.
Essential Skills You Need to Become a Copywriter
Writing and Storytelling Skills
At its core, copywriting is storytelling. You must write clearly, creatively, and persuasively.
Understanding Consumer Psychology
Good copywriters know how people think and what motivates them to act.
SEO and Digital Marketing Basics
Since most copy is online, knowing SEO copywriting helps you rank higher on Google.
Research and Adaptability
You’ll often write about unfamiliar industries. Strong research skills make your copy believable.
How to become a copywriter with no experience
The greatest fear, however, when I began was: Why should anyone employ me when I am not experienced?
The trick is, here you will not be given a portfolio: you should make your own.
Here’s exactly what I did:
Created Spec Work
I began with spec ads, fake advertisement campaigns of three brands that I liked. This not only allowed me to practice, but also provided me with good samples to present to prospective employers. Although they were not real clients, they demonstrated my creativity and writing style, so my portfolio will be professional from the first days.
Built a Portfolio Website
Then I created a basic portfolio site with WordPress to demonstrate my work. It did not have to be fancy, just clean and clear and direct to what I wanted to write. A free blog is just fine in the initial days as long as it features your most promising samples and allows clients or the hiring authority to get in touch with you easily.
Worked With Nonprofits and Small Businesses for Free
To get the practical experience, I volunteered to provide my services free of charge to small businesses and local charities. Writing copy on websites of a nonprofit organization was my first project. Though it was not paid, it provided me with a published article, an excellent testimonial, and confidence to continue on my copywriting path.
How to Get Jobs as a Freelance Copywriter
The first stepping stone in my copywriting career was freelancing. It allowed me to practice, work, and gain experience and earn an income.
Freelance Platforms I Started On:
- Upwork – Beginner-friendly, wide range of projects.
- Fiverr – Ideal for quick, small writing tasks.
- LinkedIn – I connected directly with marketing managers and small businesses.
My Freelance Strategy:
- I began with low rates in order to attract my initial clients.
- Concentrated on the concept of over-delivering to win rave reviews.
- I gathered recommendations to put in my portfolio.
- Email marketing and sales copy, which enabled me to increase my rates within a short time.
Pro Tip: Your earliest clients are not so much about raising revenue but rather credibility building.
How to Find a Copywriter Job (Traditional Employment)
Once I had a portfolio and freelance experience, I started applying for full-time copywriting jobs.
Where I Found Job Opportunities:
LinkedIn Jobs
One of the most appropriate platforms to get a freelance and full-time copywriting job is LinkedIn. I did custom job alerts on keywords such as: junior how to get a job as a copywriter and remote copywriter, and this allowed me to receive an alert the moment that a new position is available.
The trick here is that you need a good LinkedIn profile that reflects your abilities, portfolio, and writing style in a way that the recruiters perceive you as a serious applicant.
Glassdoor & Indeed
In the beginning, I used Glassdoor and Indeed to find opportunities at the entry level. On their list of copywriting opportunities, they include a variety of in-house, remote, and intern opportunities. Also be sure to filter by experience level and adjust each application to fit the company tone and job description to increase the likelihood of being noticed.
Industry Job Boards
Specific niche sites such as Pro Blogger and Media bistro are excellent in identifying copywriting assignments in the areas of both content marketing and publishing.
Freelance and contract work is common with these boards and is ideal to novices seeking to develop a portfolio with real clients. Have a look at them often, since good gigs of high quality are often filled up fast.
How I Stood Out:
- Placed my portfolio link at the top of my resume.
- Used result-driven bullet points, like:
“Boosted email open rates by 30% for an e-commerce client.” - Tailored individual cover letters to the voice of the company.
How to Get a Remote Job as a Copywriter
Remote copywriting jobs are more common than ever—and they completely changed my lifestyle by giving me flexibility and freedom.
My Remote Job Strategy:
- Pointed out my independence and time management skills.
- Demonstrated familiarity with such remote tools as Slack, Trello, and Google Workspace.
- Included case studies showing measurable results for clients.
Search Tip:
Use keywords like “remote content writer” or “remote marketing writer” when job hunting.
How to Get a Job as a Junior Copywriter
The earliest agency job I had was a junior How to Get a Job as a copywriter and it was a massive learning experience.
What Helped Me Succeed:
- Being willing to acquire new skills.
- Good team work particularly in brainstorming.
- Having the skills to do tests during an interview.
how to become an advertising copywriter
The art of advertising copywriting concerns short, strong messages such as tag lines and headlines of advertisements.
How I Built an Advertising Portfolio:
- Produced spec advertisements of real brands to demonstrate my creativity.
- Researched successful ad campaigns, and discovered the reasons behind their success.
- Copywriters: use as role models top advertising writers.
Build SEO and Marketing Knowledge
When I first started, I underestimated how important SEO knowledge was for how to get a job as a copywriter. Once I learned it, my career took off.
SEO Skills to Master:
- Keyword research to understand search intent.
- Writing compelling meta descriptions.
- Structuring content for both readers and search engines.
Resources I Used:
HubSpot Academy, Google Analytics Certification, and Neil Patel’s blog.
Preparing for Copywriting Job Interviews
Common Copywriter Interview Questions
Expect questions like: “How would you sell this pen?” or “Can you rewrite this ad?”
How to Showcase Creativity and Problem-Solving Skills
Bring examples of your work and explain your thought process.
How to Get a Job as a Copywriter Online
When you want to work one hundred percent online, you will have to position yourself.
- Write samples on LinkedIn to capture the attention of recruiters.
- Make cold email requests to businesses.
- Use writing communities (such as Reddit and Discord) to get leads.
Freelance vs. In-House Copywriting Jobs
Pros and Cons of Freelance Copywriting
Freelancing as a how to get a job as a copywriter also offers you complete freedom to work anywhere, everywhere and do whatever you love to do. It is an ideal opportunity to invest in other sectors and build a diversified portfolio. But it also comes with some challenges such as securing clients every time, paying your own taxes, and to ensure self-discipline since you do not have a boss to watch over you. At the start you do not know what your income will bring, and as such you must budget and plan well to make ends meet.
Benefits of Working as an In-House Copywriter
Being an in-house how to get a job as a copywriter offers a stable income and financial stability that comes in particularly handy when beginning your career. You will also work with a team of marketers, designers and strategists, which will ensure that you develop at a higher pace and acquire new competencies. You do not need to find clients on a regular basis as with freelancing, but instead you write and continue getting better. Additionally, when you work with a single brand, you can learn the audience and voice of a brand and make the work more consistent and effective.
Leveraging Reddit and Communities
When I felt stuck, I turned to Reddit communities like r/Copywriting and r/Freelance.
These spaces gave me:
- Honest portfolio feedback.
- Networking opportunities with other copywriters.
- Motivation when I felt discouraged.
Advice:
Participate genuinely—help others, and they’ll help you in return.
Perfect Your Resume and Cover Letter
Your resume and cover letter are your first chance to impress—and they’re both samples of your copywriting ability.
- Tune every application to the needs and tone of the company.
- Use strong action verbs like “optimized,” “created,” and “launched.”
- Always proofread: otherwise, a single thing that you spelled wrong will cost you the job.
Advanced Career Growth as a Copywriter
Transitioning from Junior to Senior Copywriter
Gain experience, expand your portfolio, and mentor others.
Exploring Creative Director Roles
With years of experience, you could lead creative teams and strategy.
Starting Your Own Copywriting Agency
Many copywriters eventually build agencies to scale their careers.
Mistakes I Made (So You Don’t Have To)
I made a few errors when I began my career as a how to get a job as a copywriter which slowed me down. These are the three great lessons that I had to learn the hard way–so you can learn them and grow better.
1. Undervaluing My Services
I used to receive very low rates at the start just to attract clients. As much as this allowed me to get some fast experience, it ultimately resulted in burn out and frustration.
Customers with minimal payment tend to request the most and leave you overworked and under-paid.Moral of the story: be aware of your value. Set reasonable prices that match the value you offer even when you are new.
2. Ignoring SEO
I spent months just writing without any search engine optimization (Search Engine Optimization). This was a massive missed chance due to the fact that currently most copywriting work demands some minimal knowledge of SEO. My work became much more useful to clients as soon as I got to know how to optimize content with keywords, meta descriptions, and search intent. Lesson learnt: Spend time learning SEO at the start- it is one of those skills you will stand out in compared to other writers.
3. Avoiding Networking
Initially, I attempted to do everything myself and this slowed me down to a crawl. My greatest achievements were made after I began networking with other writers, marketers, and possible clients using LinkedIn, Reddit, and writing groups. Moral of the story: Authentic connections can lead to opportunities that you will never get on a job board.
FAQs
1. Do I have to have a degree to be a copywriter?
Absolutely! Your portfolio is valued more by the employers than your diploma.
2. What are the salaries of novice copywriters?
The typical entry-level copywriters get at least $35K50K/year.
With experience, freelancers can make much more money.
3. The time required to land a copywriting job is how long?
The average beginner secures her first paid gig in 2-6 months in case she takes the right action steps.
4. Should I be a one-niche specialist?
Try multiple niches at first. Afterwards, when you become a health, tech, or finance copywriter, it can increase your rates.
5. How do I get my first client in the quickest possible time?
Give out free or discounted services to small companies, get recommendations and then promote on sites such as Upwork or Fiverr.
Conclusion
The process of learning where to find employment and how to get a job as a copywriter can appear daunting initially, but keep in mind: any successful how to get a job as a copywriter began right here right now with no experience whatsoever and a blank portfolio.
It is all about doing something consistently, which might not be quite comfortable initially.
Here’s your path forward:
- Assemble a beginner portfolio, including spec.
- Freelance to have hands-on experience.
- Teach yourself SEO and digital marketing.
- Connect online and offline-networks are frequently made and found via people.
- Go strategically and wait in the procedure.
No matter what your aspirations are, and whether you want to work at home, freelance full-time, or at a major agency, copywriting has no limits.The beginning is to begin today. Write something. Share it. Improve. Lives will be changed, including your own, because of what you say.
