Link building outreach is broken. Website owners’ inboxes are full of poorly targeted, impersonal outreach emails from people begging for links.

In 2024, this link-building strategy doesn’t work.

What type of website owner would respond to a link-building request like the one below?

Email
No legitimate one.

If you’re lucky enough to get a response, it’ll be from a poor-quality site that is happy to sell links to anyone–not a website you’d want to be associated with.

This is a big problem because outreach is a key part of the link-building process. It’s the only way to get the contacts you need to generate links.

Remember, your goal is to get valuable links, not just any links. Links from low-quality sites can harm your credibility, so you need to ensure your outreach appeals to authoritative websites.

There is a solution. You’ll need to double down on quality and ensure your emails are highly targeted. This helps them stand out from the influx of spam cluttering most digital marketers’ inboxes.

And we should know. As a leading link-building agency, we build thousands of client links yearly.

Many of them are on high-quality websites like:

✅ Hubspot

✅ Leadpages

✅ Monday.com

✅ And more

In this article, we share the strategies we use to supercharge our clients’ outreach strategies for link-building success.